For The PowerPoint
-Need Distinct facts, images, charts/graphs
-need to be able to teach from them
-easy to read
-well organized
-its a good powerpoint if someone else is able to teach off a powerpoint that you made
-cite your information




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For Ad
-Bright Colors
-Image pops out to you
-catches your attention
-interesting language that draws you in
-describing words
-make the product look good
-makes you want to buy product